Zaiio Sleediz

When Zaiio first landed in London, she had her entire life planned out. A coveted place at the LSE, the promise of a consultancy career, everything her parents had hoped for. But, this young Moroccan was being slowly seduced by the local rap scene, a far cry from her conservative roots in northern Africa. A passion was being fuelled, and it wouldn’t be ignored.

You won’t find many economists-turned-rappers in this world, fewer still who grew up in Casablanca and speak three languages. But with her signature blend of hip-hop, house, trap and moombahton, Zaiio fuses Moroccan influences and London swagger over an acrobatic rap style that’s unlike anything the industry has heard before. She’s headlined shows at The Box and Notting Hill Arts Club, worked closely with Afrikan Boy and picked up accolades from the BBC, Wired and Time Magazine.

Born with ambition in her blood, Zaiio is a pioneering Arab woman in an unlikely industry, and 2014 is set to be an incredible year for this musical force-to-be-reckoned-with.